The charisma myth

How Anyone Can Master the Art and Science of Personal Magnetism

Olivia Fox Cabane
Self-help and Personal growth Careers and Corporate Culture Motivational


The Charisma Myth defies the popular notion that charisma is inherited, arguing instead that everyone can cultivate their own charisma, and in doing so can have a more positive attitude, find more success, and handle obstacles more successfully. Using wide-ranging examples of charismatic people, from state leaders to CEOs to employees, the book also outlines the different styles of charisma and how to practice demonstrating each, and offers the reader some useful tools and exercises with which to improve their psychological well-being.

About the author

Olivia Fox Cabane is the author of The Charisma Myth and of The Net And The Butterfly. The model of charisma she proposed in "The Charisma Myth" is now often referenced by books on the subject.