Pre Suasion

A Revolutionary Way to Influence and Persuade

Robert Cialdini


As an award winning author and professor, Robert Cialdini has come back to psychology writing after a long absence from when his first work Influence became a legendary bestseller. In Pre-Suasion, his newest work, Cialdini shows us that effective persuasion usually happens long before the message is even shared. Rather, the secret to success depends on how the message is set up and delivered. In the book, Cialdini utilizes case studies and research to show what separates the best communicators from the rest. By focusing on the ways that a message can be set up, he reveals how you can presuade others to agree with you before you ever even open your mouth.

About the author

Robert Beno Cialdini (born April 27, 1945) is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz.