How Non-Conformists Move the World

Adam Grant
Entrepreneurship and Business


We all aspire to be special and unique. Often we can think of someone who is naturally like this, and doesn’t even need to think about it! Adam Grant takes a look a two aspects of being original: how originals become originals naturally, and how to become, raise, or inspire an original. Based on years of research and analysis, he explains why some things we think about originals are absolutely true… He also cunningly shows us how some of our misconceptions can impair originality, and how to persuade others to embrace original concepts when we want to spread our ideas.

About the author

Adam M. Grant is an American author and a professor at the Wharton School of the University of Pennsylvania.