Creativity Step by Step
The first practical explanation of how creativity works, this results oriented bestseller trains listeners to move beyond a “vertical” mode of thought to tap the potential of lateral thinking Lateral thinking is like the reverse gear in a car. One would never try to drive along in reverse gear the whole time. On the other hand one needs to have it and to know how to use it for maneuverability and to get out of a blind alley The purpose of thinking is not to be right but to be effective
Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant psychologist. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.