The Power of Thinking Without Thinking
The book presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as stereotypes.
Malcolm Timothy Gladwell is an English-born Canadian journalist, author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books, all of which have been featured in the New York Times Best Seller list.